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EUROBASKET 2011

“VRP | Hill & Knowlton” had been asked to organize Eurobasket2011 in Lithuania promotional communications campaign. Targeted mass media campaigns combined with direct contact, interactive tools, and effective coordination and consulting resulted in the creation of a genuine feeling of wild mass celebration that lasted almost a year, and citizens eagerly participated in all Eurobasket2011 activities.

International seminar of the European Institute

European Institute for Gender Equality was an initiator of an international seminar and planned inviting a part of the most important implementers of the EU Gender Equality Strategy to participate in it. Information about the seminar had to reach Lithuanian and European audiences. The best event organization practice was our answer to the scale and uniqueness of the upcoming event.

 

Communication of the Economy Stimulation

Global and local economic meltdown in the late 2008 caused a decrease in country's GDP, an increased unemployment and stagnation of business sector. In order to stimulate the slowed-down economy the Economy Stimulation Plan (ESP) was worked up. Most of the ESP's measures targeted Lithuanian business enterprises directly, the main goal of ESP's communication was reaching business.

 

New Musical Generation Summer Festival

Effective VRP | Hill & Knowlton communication helped to introduce a premiere of a New Musical Generation Summer Festival to the summer events calendar within a short period of time. This event stood out because of its intensity - during ten consecutive evenings ten concerts of musicians of the young generation were presented.

 

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